Tri Tech Digital

Persona to personality allows the psychological profiling of a customer persona based on the most common persona defining traits.

Challenge

Marketing specialists use data collection, market studies, and experts to determine customer personas for potential customers. This leads to more targeted ads and strategies.

Solution

Our application allows for the psychological profiling of customer personas, enabling the identification of their dominant personality traits. This insight improves our understanding of their motivations, decision-making processes, and preferences.

General Features

Persona Definition

Simple form for defining a persona based on education, preferences, activities, challenges and needs.

Fast Analysis

Based on the define persona we can statistically deduce the dominant personality traits of that persona.

Traits and Preferences

We describe personality aspects and preferences (words, colors, music, images).

Social Media and Marketing

Based on the personality dimension we provide insight into social media preferences and marketing strategies.

Communication

We provide examples of emails and calls to action that are more likely to appeal to that specific personality dimnesion.

Scientific Foundation

Personality inference and the provided suggestions are based on scientific studies.

Defining Personas

A user can define a customer persona in minutes using a simple form. The form asks about the user's education, specialization, industry, information sources, goals, objectives, challenges, and lifestyle activities. These aspects are mandatory for defining a customer persona. The "Persona to Personality" platform builds on the work of marketing specialists to provide additional insights into possible preferences, values, and strategies for the defined personas.

Persona Details Form

Preferences and Marketing

Based on the provided persona characteristics, we can determine the dominant personality trait of that persona. Based on scientific studies we then provide insights into specific preferences assocaited to that personality traits: colors, words, images, music, decision-making and social media use.

Personality Specific Preferences Insights

Dominant personality traits are also linked to specific marketing strategies, types of ads, marketing messages, the way people with that specific dominant personality trait approach decision-making and how they respond o specific persuasion techniques.

Personality Specific Marketing Insight

Practical Examples

Building on the determine personality trait, and taking into account current marketing strategies and scientific studies we provide examples for "Calls to Action" and different email marketing strategies that are more suitable for that specific personality trait.

Specific CTA Examples

Results

Ease of Use

Profile a customer persona in minutes with the use of a simple, straight forward form.

Personality Profile

Based on the defined persona we determine the dominant personality traits.

Preferences

Scientific studies provide insight on specific preferences associated to the personality trait.

Marketing

Scientific studies provide insight on marketing practices and strategies more suitable for the determined personality trait.

Science Based

All content is developed using the latest scientific studies. All references are included.

Let's build something amazing together!

Do you want to transform your business, but you are not sure where to start? Do you have an amazing idea you want brought to life? Do you want to enhance your control over internal processes, workflows, or data? Or maybe you just want to learn more about what we do?